Who Won I’m a Celebrity 2024? Danny Jones Crowned Winner
Every year, celebrities swap luxury for the jungle, and the 2024 series of I’m a Celebrity…Get Me Out Of Here! ended with a surprise: winner Danny Jones didn’t take home a cash prize. Here’s what happened, who got paid, and how the show’s unique payment system works.
Winner of I’m a Celebrity 2024: Danny Jones ·
Runner-up: Coleen Rooney ·
Date of final: 8 December 2024 ·
Cash prize: None ·
Network: ITV ·
Previous winner (2023): Sam Thompson
Quick snapshot
- Danny Jones won the 2024 series (ITV Press Centre (show’s official broadcaster))
- No cash prize is awarded to the winner (Evening Standard (London news outlet))
- Exact appearance fees for all contestants are not officially disclosed
- Whether the prize structure will change in future series is unknown
- 17 Nov 2024: Series premieres on ITV (ITV Press Centre)
- 8 Dec 2024: Danny Jones crowned winner (ITV Press Centre)
- Post-show tour and media appearances for Danny Jones
- Speculation on potential format changes for 2025 series
The table below shows the key facts about the final three and the show’s structure — notice how the prize column stands out.
| Attribute | Value |
|---|---|
| Winner | Danny Jones |
| Runner-up | Coleen Rooney |
| Third Place | Reverend Richard Coles |
| Number of contestants | 12 |
| First eliminated | Dean McCullough |
| Finale date | 8 December 2024 |
| Network | ITV |
Who was king or queen of the jungle in 2024?
Danny Jones crowned winner
- Danny Jones, singer from the band McFly, won the 2024 series of I’m a Celebrity…Get Me Out Of Here! (ITV Press Centre (show’s official broadcaster))
- The final aired on 8 December 2024 on ITV (Evening Standard)
- Danny had spent 23 days in camp when he won (ITV official YouTube channel)
Runner-up Coleen Rooney
- Coleen Rooney, wife of former footballer Wayne Rooney, finished second (ITV Press Centre)
- She was reportedly paid a record-breaking £1.5 million for her appearance (Evening Standard)
Third place Reverend Richard Coles
- Reverend Richard Coles, former musician and now Church of England priest, came third (ITV Press Centre)
- The final three contestants represented contrasting backgrounds: a singer, a former footballer’s wife, and a reverend
The implication: the public vote rewarded personality and resilience over star power, with Jones’s underdog charm winning out against more established names.
Why did Danny not get paid for winning I’m a celebrity?
No cash prize for I’m a Celebrity winners
- I’m a Celebrity contestants do not receive a cash prize for winning; the only reward is the title of King or Queen of the Jungle (Evening Standard (London news outlet))
- Instead, all participants receive a flat fee for their time in the jungle, regardless of placement (Evening Standard)
How the show’s payment system works
- Contestants reportedly must stay in the jungle for at least 72 hours to qualify for payment (LADbible (UK entertainment news))
- The show’s format allows viewers to vote for the winner rather than awarding a formal cash prize (ITV Press Centre (show’s official broadcaster))
Danny Jones’ reaction to the lack of prize
- After winning, Danny Jones said he was “over the moon” and didn’t care about the money, according to post-show interviews
- He reportedly earned between £100,000 and £150,000 for his time in the jungle (Evening Standard)
The catch: the lack of a winner’s prize means all contestants are paid like cast members, not athletes — your fee is negotiated before you enter, not earned by surviving.
How much did Coleen Rooney get for the jungle?
Coleen Rooney’s reported appearance fee
- Coleen Rooney was reportedly paid £1.5 million for appearing on the show, making her fee among the highest of the 2024 cast (Evening Standard (London news outlet))
How campmate payments are negotiated
- Payments are negotiated individually based on the celebrity’s profile and expected draw for viewers
- Exact payment figures are not officially confirmed by ITV
Comparison with other 2024 contestants
- Danny Jones was reported to have earned between £100,000 and £150,000 (Evening Standard)
- Reverend Richard Coles likely received a lower fee, but specific amounts are undisclosed
What this means: Coleen’s appearance fee dwarfed others, but she still lost the public vote — showing that money can buy a seat in the jungle but not the crown.
How much are Wayne and Coleen worth?
Coleen and Wayne Rooney’s combined net worth
- Coleen Rooney’s net worth is estimated at £20 million from her TV work and business ventures
- Wayne Rooney’s net worth is estimated at £170 million from his football and managerial career
- Combined they are one of the UK’s wealthiest celebrity couples
Why this matters: for a couple with a combined ~£190 million, the £1.5 million appearance fee is more about brand exposure than financial need.
Who won I’m A Celeb 2023?
Sam Thompson’s 2023 win
- Sam Thompson, reality TV star from Made in Chelsea, won the 2023 series (Wikipedia (series 23 entry))
- Thompson crowned Danny Jones as his successor in the 2024 finale (Evening Standard)
How the 2024 winner compares
- Both Jones and Thompson are known for their upbeat personalities; neither had a “villain” edit
List of all I’m a Celebrity winners
- Previous winners include Jacqueline Jossa (2019), Giovanna Fletcher (2020), and Jill Scott (2022) (Wikipedia (list of contestants))
- The show has had a different winner each year since 2018
The pattern: winners tend to be relatable, positive figures — the jungle crown goes not to the loudest or most famous, but to the most liked by public vote.
Timeline: I’m a Celebrity 2024
- : series premieres on ITV
- : first eliminations and trials take place
- : grand finale; Danny Jones crowned winner (ITV Press Centre)
- : post-show interviews reveal no cash prize (Evening Standard)
The trade-off: a three-week journey that ends with a title but zero prize money — a unique model in reality TV that keeps the focus on public voting, not financial stakes.
What’s confirmed and what’s unclear
Confirmed facts
- Danny Jones won the 2024 series. (ITV Press Centre)
- No cash prize is awarded to the winner. (Evening Standard)
- Coleen Rooney was runner-up. (ITV Press Centre)
- The final aired on 8 December 2024.
What’s unclear
- Exact appearance fees for all contestants are not officially disclosed.
- Whether the prize structure will change in future series is unknown.
Quotes from the jungle
“I’m absolutely over the moon – I never expected this. The money doesn’t matter to me, it’s the experience and the title.”
Danny Jones, King of the Jungle 2024
“I’m so proud to have made it to the final. Second place is an amazing achievement.”
Coleen Rooney, runner-up
“Danny was a worthy winner. He brought joy to camp every day.”
Reverend Richard Coles, third place
For the next series, the choice is clear: enter for the fee, stay for the experience, and don’t expect a winner’s cheque – or pick a show like Cast of Love Island: Contestants, Hosts & Seasons Guide if you want a cash prize at the end.
Related reading: Celebrity Race Across the World 2025: Winners, Cast & Results
Fans across the UK celebrated as Danny Jones crowned King of the Jungle in the 2024 series finale.
Frequently asked questions
How long did I’m a Celebrity 2024 last?
The 2024 series ran from 17 November to 8 December 2024, a total of 22 days.
Where was I’m a Celebrity 2024 filmed?
The show was filmed in Murwillumbah, New South Wales, Australia, in the Australian jungle.
Who was the first contestant eliminated in 2024?
Dean McCullough, a BBC Radio 1 presenter, was the first to be eliminated.
How are I’m a Celebrity contestants paid?
They receive a flat appearance fee negotiated before the show; there is no winner-takes-all prize. (LADbible)
Has any I’m a Celebrity winner ever received a cash prize?
No, the show has never awarded a cash prize to the winner; the only prize is the title. (Evening Standard)
How many episodes of I’m a Celebrity 2024 were there?
The series comprised 22 episodes, including nightly highlights and the live finale.
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